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  1. Mobile Marketing Conversion Optimization Tools & Code Tricks

    A simplified layout for mobile is really the biggest thing, according to Schottmuller. So make sure you present the phone number as a call-to-action – you can do this by using jQuery on the page (more below), and use CSS to style it appropriately...

  2. SEO Diagnostics: Urgent & Preventive Care

    Given that it isn't trivial to do, you have always serve the exact same HTML code and CSS controls the layout, so Google needs to be able to crawl all your JavaScript and CSS. For example, if you notice you have a slow page load time in WMT, then...

  3. Google Catalogs Design Tips: How to Best Showcase Your Products

    Print Layout The publisher does not even need text on the page showing a description and price for each product. A “printer’s spread” refers to what pages of a book will be printed on the same sheet of paper in order for the page numbering to be...

  4. 5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

    Simple changes to layout, text information, color, and images can all lead to improvements on conversion rates. Lead scoring is the process of creating a point structure for various demographic, firmographic, and behavioral attributes, such as job...

  5. Panda, Fresher Results, Spelling Top Google’s January 2012 Search Updates

    Google also made note of a couple other significant algorithmic updates: the launch of Search Plus Your World, which brought “social” results into Google’s search results, and the page layout algorithm, which targets ad-heavy websites.