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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    It also drove TravelOK.com to rank second highest in terms of pages viewed per visit. According to Oklahoma Governor Mary Fallin, travel and tourism dollars generate over a billion dollars in annual revenue for Oklahoma's state and local...

  2. SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic

    Evaluate your websites landing pages to determine if they are mobile ready through testing on various devices and browsers (Android 2.x and iOS 3.x or later). There are 6.8 billion people on the planet, 5.1 billion own a phone, and only 4.2 billion...

  3. BloomReach Marketing Platform Aims to Expose Your Best Content in Organic Search & Social

    Led by CEO and co-founder Raj de Datta, the company developed a web relevance engine (WRE) that analyzes over a billion each of customer interactions and web pages daily to drive their tool suite. After customers connect with us, their experience...