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  1. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Due to the larger screen size, tablets are preferred over smartphones for performing research and lean back activities, such as reading and watching videos. Brands often create content strategies that cater to specific devices and their expected...

  2. Google Reveals What New & Expectant Parents Search For

    It seems that the most convenient screen wins, regardless of size. With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends, YouTube search trends, and Google...

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Myth 3: You Can Get by on 'One-Size-Fits-All' Content 2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy. Now, content marketing has established itself as the backbone to...