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  1. How to Optimize Your Content Strategy With Social Listening

    Strengthening your product descriptions and providing insights on how specific gear matches up with body weight/size could help sway those users to making the purchase through your site. With several successful social networks, accompanied by the...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The percentage of data used is shown in each box in the top corner to help you understand the size of your dataset. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the...

  3. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    This latest report is a follow up to a similar study published by Leadtail back in February on content sharing amongst marketers at mid-size companies. The search marketing community is one that can be defined by the topics we write about and share...

  4. Influential Twitter Accounts Indexed More in Google [Research]

    It actually looked like 100 percent of image tweets were indexed as well, but the sample size for that was exceedingly small," Enge added. Stone Temple Consulting put out findings of research it conducted on the indexation of tweets in Google.

  5. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Due to the larger screen size, tablets are preferred over smartphones for performing research and lean back activities, such as reading and watching videos. Brands often create content strategies that cater to specific devices and their expected...