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  1. 3 Keys to Activating an Audience with Smarter Content

    Analysis of the actual audience size and composition provides tremendous measurement and optimization opportunities. Everyone's talking about content marketing these days. OK, maybe not "everyone," but certainly a whole bunch of people are doing so...

  2. Product Listing Ads: How to Maximize Your Returns

    Price, URL, Description, Size, etc). Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing an image. Google Shopping's vertical product-specific results were later shifted to include only...

  3. Driving Consumer Insights With Mobile Analytics

    With this option, your website will auto-size depending on what device you user has and what she does. Responsive Design: Your website designed to auto-size based on browser. So when planning to build out the experience, screen size can make quite...