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  1. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    On small sites without any tools, you can navigate to each page to make sure they all work. For larger sites, there is a modest annual fee. Often, sites are built at a URL (uniform resource locator) that isn't the website’s final destination.

  2. 14 Tips on How to Become a More Efficient SEO Professional

    It’s important to stay up to date when you work in search and every SEO should be spending some time each day learning or keeping up with industry news. It also includes sites you visit from your blacklist (good if you’re a reddit addict) and can...

  3. How to Create ‘Passion Pieces’ That Inspire People to Link

    So go through the trade press, read blogs and news sites on your client’s industry. Draw up a list and introduce the items into casual conversations. Ask your client, “if you were going to be interviewed by a top industry journalist or blogger...

  4. Is rel=author Really a Good Way to Judge Sources of Good Content?

    Also, for the top 10 followers on Twitter, multiple news sites have reported the number of fake followers to be around 27 percent. The modern website is becoming more about what have you done lately (content marketing, social content, and social...

  5. In-House SEO: Top 3 SEO Initiatives Before the Year End Freeze

    As an in-house SEO, news of a site freeze could come as a setback if you had some changes planned before year’s end. Here is the truth in the SEO world - if we left IT folks to their own devices, then most sites would have some kind of site or page...

  6. Search Engine Watch Redesign Breaks Records

    Increase traffic from Google News. Paid search on mobile is growing at a tremendous rate and this is changing the way campaigns are delivered and how sites are built. However, our ultimate intention is that users start to think about our platform...