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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Mobile Capabilities How will our pages be optimized for a mobile experience? Is the locator optimized for a mobile experience? Will the pages show up in mobile search results? Will our location information be sent to GPS and car navigation sites?

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Many sites have unique mobile URLs and Google has solutions to help ensure crawling clarity in these cases. Mobile-friendly sites mean more mobile-friendly search listings to choose from and Google has made it clear that understanding mobile user...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Mobile Device Here's how you would target site content to mobile phone visitors: Visitors to their sites view customized content based on: From an organic search standpoint, displaying relevant content related to page content provides more products...

  4. Matt Cutts: EXIF Image Metadata is 'Potentially' a Google Search Ranking Factor

    The obvious would be the geotagging data that is included with the built-in GPS, such as when the photo was taken with a mobile phone. There are many other sites that will show EXIF data, the most common being Flickr, which has the option available...

  5. Future of Search & Content Marketing: Expand Your Mindset

    In fact, some industries sway towards a more mobile audience by nature, like pharmacies, restaurants, and financial institutions. Think Bank of America, said MacGurn: If users are searching for “B of A” on their mobile device, they’re not likely...