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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Mobile Device Here's how you would target site content to mobile phone visitors: Visitors to their sites view customized content based on: From an organic search standpoint, displaying relevant content related to page content provides more products...

  2. Google AdWords Adds Consumer Rating Annotations

    or 'Which mobile service provider do you use? AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys...

  3. Matt Cutts: EXIF Image Metadata is 'Potentially' a Google Search Ranking Factor

    The obvious would be the geotagging data that is included with the built-in GPS, such as when the photo was taken with a mobile phone. There are many other sites that will show EXIF data, the most common being Flickr, which has the option available...

  4. Future of Search & Content Marketing: Expand Your Mindset

    In fact, some industries sway towards a more mobile audience by nature, like pharmacies, restaurants, and financial institutions. Think Bank of America, said MacGurn: If users are searching for “B of A” on their mobile device, they’re not likely...

  5. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Coupons: Shoppers in physical stores redeemed many coupons using a mobile device. Sixty-one percent redeemed a mobile coupon from their smartphone while doing an in store checkout. The survey offers many other interesting insights into how...

  6. Google Webmaster Tools Now Provides More Specific Search Query Data

    If you're working on a mobile optimized sites, and don’t forget that Google has best practices for mobile optimized websites on their Building Smartphone-Optimized Websites page. Traffic from mobile devices only continues to climb, so having more...

  7. SEO Basics: 8 Essentials When Optimizing Your Site

    In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Although the Introduction to SEO session was intended for industry newcomers, Shelby's tips offer important reminders...

  8. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size. That being said, there are benefits to having a...

  9. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This handy segment filters for a variety of mobile devices by applying a regular expression to the screen size dimension. How to Use this Segment: Apply this segment to any report where you want to see mobile visitors but don't want to see any...