This handy segment filters for a variety of mobile devices by applying a regular expression to the screen size dimension. How to Use this Segment: Apply this segment to any report where you want to see mobile visitors but don't want to see any...
The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. Let's review these top sites from a B2B social marketing perspective so we can crown an undisputed champion.
Amazon is doing a great job to capture the shoppers frustrated with experiences on other retailer's mobile sites. For example – if a consumer is presented with a mobile search result for a "red strapless dress" that is on sale for $50, you better...
Dinan says brands must continue to look at ways to meet expectations of mobile users, which includes creating apps and mobile-optimized sites. Many people on-the-go have specific intentions and expectations when performing a mobile search.
Bing is retiring features: "creating deals, coupons, QR codes and mobile sites as well as removing the ability to create and print collateral for your business. Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced...
Depending on audience size and behavior, it might make sense to create mobile-specific content, as the Guardian has done with their app. While general trends prepare companies for what's on the horizon, mobile content strategy should be based off...
Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch The State of Mobile Advertising, Q1 2013 – Opera
Google's chief financial officer also said that mobile will continue to be a major growth business for Google going forward. Sites made over $8 billion in revenue during the first quarter of 2013. Google sites made up about 67 percent of total...
Google Play Music Arrives In 7 More Countries – The Next WebNow in Australia, New Zealand, Austria, Belgium, Luxembourg, Ireland, and Portugal.of consumers think that most mobile sites are difficult to navigate – Econsultancy47 percent of...
Getting the mobile experience wrong can be deadly to your bottom line. You don't turn off customers with a bad mobile site and lose them to a competitor. These tips, tools, and code tricks to enhance the mobile user experience and drive more...
Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional browsers. Quick stats about local mobile use: percent of...
In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Although the Introduction to SEO session was intended for industry newcomers, Shelby's tips offer important reminders...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
After all, RTB is now rapidly expanding into mobile and video. Nothing’s stopping you from using RTB to target specific sites, but it just doesn’t make a whole lot of sense. In the early days of RTB, advertisers expressed some legitimate concerns...
Branigan said that if you have a significant percentage of traffic from mobile devices, if you have high bounce rates from mobile-referred traffic, and your competitors have sites that work well on multiple devices, you should definitely consider it.
There are fewer mobile considerations for responsive sites, than when supporting a second codebase for a mobile site – which is something like having a mobile version of your site on m.example.com. Mobile Sites: Choosing an Implementation Process...
It's a big step, but it'll position you for the mobile growth underway. I'm also keenly excited to watch the growth of mobile and how it is shaping the future of search. Today there are roughly 9 billion mobile devices in use globally.
However, a separate mobile site is not a requirement for a mobile SEO strategy, and there's no reason why mobile-specific keywords can't be incorporated into a responsive design site as well. A site that works well regardless of these variables...
Mobile Obviously, sites will only rank and appear for media specific queries if they have produced, optimized and distributed that specific type of content on their site and / or across various channels.
Just like when it changed mobile search ranking factors to bury non-optimized sites, Google is using the stick instead of the carrot. The name of the game was crafting bids and ad groups based on device-specific variances in anticipated search...
