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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    There is obviously different data to collect within the three strategies, but it's really important to define each metric and how it can be used to improve your results. The same principles and strategies apply no matter which tool you're using, so...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Through a mix of what I'm observing and reading and what I'm seeing working out in the field today for my clients, here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies.

  3. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    If there is a mismatch, then you would need to tailor your promotion strategies to better appeal to your target audience and/or look at ways to convert your existing traffic into leads. Tailor your videos and promotional strategies based on the...

  4. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    If you own an ecommerce business and you're not on Pinterest, Lyon said you could be missing out, but reinforced that "each brand needs to do its homework on the presence of their customers on Pinterest to guide their digital marketing strategies.