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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    Once you've heard an expert describe how they have derived specific strategies from user research, it become's easy to tell when your candidate has never done it, nor likely ever will. Can they describe previous UX design strategies beyond just to...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    There is obviously different data to collect within the three strategies, but it's really important to define each metric and how it can be used to improve your results. The same principles and strategies apply no matter which tool you're using, so...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Through a mix of what I'm observing and reading and what I'm seeing working out in the field today for my clients, here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies.

  4. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    If there is a mismatch, then you would need to tailor your promotion strategies to better appeal to your target audience and/or look at ways to convert your existing traffic into leads. Tailor your videos and promotional strategies based on the...