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  1. ROPE: 4 Essentials for Global Integrated Digital Marketing

    One observable trend among global brand websites is that many are simply translating content to various country-specific sections. A strategy of going with one business line or category, selected by country and its potential ROI or other...

  2. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Country, County/Region, or Town/City Why are spammers and malware authors clicking on Facebook ads that appear around the site to Like sites, rather than using the Facebook search function, where they have access to dozens or hundreds of results...

  3. How to Launch an English Only Global Search Marketing Campaign

    Expats are typically migrants from one country to another. Ethnic communities: A community of people who may have originated from one country living in another country. Targeting expat professionals is a great strategy, not only will you find that...