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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Crawl their sites, evaluate their successes, learn from their failures, and use that data to help improve your content strategy. Did it help you to achieve the specific goals it was intended to? Once you have that common calendar created, you need...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    For example, if you're to look at sites that are popular, for example porn sites are very popular, but people tend not to link to porn sites. So popularity is some sense is a measure of where people go, whereas PageRank is much more a measure of...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can also see the type of audience visiting the site and similar sites that you can analyze. Visibility for keywords searched and content sites that your target market is using. Ask yourself: Do any of the referral or exit sites offer...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    These sites aren't nearly as successful as Proflowers. Other online florist sites copy the general Proflowers design approach, but include a shopping cart. For instance, Proflowers is one of the most successful ecommerce sites on the Internet and...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Visitors to their sites view customized content based on: From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage the page longer, search for more...

  6. Google AdWords Adds Consumer Rating Annotations

    AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys represents a more objective picture of a business...

  7. Facebook Aims to Restrict Gun Sales With New Rules

    While Facebook is merely one place where illegal firearms sales could be facilitated, it would not be surprising to see other sites following suit now that Facebook has taken such a strong stance.eBay has long had a policy where firearms, weapons...