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  1. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    Same idea with shopping engines or job search sites – the results you get will be filtered to the right universe of results you’re seeking. While these vertical search sitessearch volume has leveled, the core search engines have actually...

  2. Texas AG Wants Google's Formula for AdWords Rates, Ranking Sites

    Documents relating to the impact of changes in AdWords prices or minimum bids on vertical search engines, including but not limited to the following companies: Worth Point, myTriggers, Foundem, TradeComet.com, SourceTool.com

  3. 2010 Search Predictions: The Experts Weigh In

    I would argue that vertical search has not only already "taken off," but has been an integral part of the search engine landscape for years - and indeed has experienced its biggest success through integration into global engines in the form of...

  4. Travel Search 2.0 -- Know Your Audience

    As the OTA's and the meta travel/comparison engines have become so firmly entrenched, the only thing to do is build upon the experience and create added value around the basic layer of content you have.

  5. New Players in Travel Search

    Should Search Engines Help Searchers Avoid Malicious Sites? They love the Web 2.0 style of Kayak or the SideStep sidebar comparison tool, but still don't really understand the difference between the travel search engines and OTAs.