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  1. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    Same idea with shopping engines or job search sites – the results you get will be filtered to the right universe of results you’re seeking. While these vertical search sitessearch volume has leveled, the core search engines have actually...

  2. Texas AG Wants Google's Formula for AdWords Rates, Ranking Sites

    The Texas attorney general leading an antitrust investigation of Google wants to know how Google determines the prices for its AdWords paid search advertising program and how sites are ranked in Google's search results.

  3. 2010 Search Predictions: The Experts Weigh In

    I would argue that vertical search has not only already "taken off," but has been an integral part of the search engine landscape for years - and indeed has experienced its biggest success through integration into global engines in the form of...

  4. Travel Search 2.0 -- Know Your Audience

    In the last two months, two solid examples of startups launched public beta sites that can be best defined as a new hybrid model of travel inspiration and research, with an added layer of shopping and rate comparison to bring the consumer to the...

  5. New Players in Travel Search

    Should Search Engines Help Searchers Avoid Malicious Sites? They love the Web 2.0 style of Kayak or the SideStep sidebar comparison tool, but still don't really understand the difference between the travel search engines and OTAs.