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  1. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    ComScore agrees the trend is apparent, predicting mobile commerce, or M-commerce, will far surpass 2012's tally: M-commerce has reached a record high percentage of total online spending in three of the last fourth quarters of the fiscal year.

  2. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    While social did drive .71 percent of conversions at ecommerce sites, Baer said in the report that "brand-led, direct social commerce tactics are ineffective. When asked if brands need to rethink social advertising, Lyon says social commerce does...

  3. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    Based on title tags alone, it seems that the first steps of commerce are beginning to take place right within the search engine result page. Offering free shipping has increasingly become necessary for all ecommerce businesses; consumer have now...

  4. Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong

    Despite the frenzy of media coverage surrounding the importance of Black Friday in the brick-and-mortar world, we continue to see this shopping day become more and more prominent in the e-commerce channel – particularly among those who prefer to...

  5. Facebook Advertisers Testing New Sponsored Stories Actions: Want, Own, Played & More

    The Facebook-only e-commerce player has been a partner since the f8 developer conference last fall, and it credits the new buttons with spurring a substantial holiday sales period. These apps will bring new actions such as "want" and "own...