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  1. Digital Asset Management Strategies to Grow Your Audience

    How could each component of the conversion from podcast to video could be leveraged for a wider and quite often new audience? This is important on this project because YouTube only allows 15 minute segments and the podcast is generally over an hour...

  2. Did-It Does It Again - Uninformed Controversy As Publicity

    Podcast optimization - well podcasts are now videos and most are hosted on YouTube. Plus many sites are now run on blogging software as CMS which gets attention at sessions. Paid Inclusion - Yahoo still offers it but it is now branded as Search...

  3. Social Media Marketing 101, Part 2

    Do you need to produce a video or a podcast before you start the campaign? Where possible, subscribe to RSS feeds from these sites, so that you'll be able to keep updated on many sites at the same time.

    Published
  4. Social Media Marketing 101, Part 1

    Many social media sites come in the form of a blog, microblog, podcast, videocast, forum, wiki, or some kind of content community. Social bookmarking: Sites like Delicious, Faves, StumbleUpon, BlogMarks and Diigo allow you to find and bookmark...

    Published
  5. The Other PR that influences search ranking

    A good press release with the links, podcast and video gor picked up in some major media sites. The podast was registered at podcast sites. Those who attended this session really got how using PR skills to create great content and then pitchi that...

    Published
  6. Schedule optimization for SES New York

    Podcast & Audio Search Optimization am-12:15pm billion) is #2, YouTube and all other Google “expanded” search sites (1.6 billion) would be #3, and Microsoft's Live Search (1 billion) is #4. The biggest Search Engine Strategies conference of the...