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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Another phenomenon that upsets the Panda balance is the sinister surge in traffic prior to an algorithm hit. Panda is about long-term quality changes to your site. So, when Panda focuses on user happiness, it’s not hard to see why sites employing...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    As a webmaster experiencing Panda recovery, you want to make sure user engagement is strong, users from Google organic are happy, and your landing pages are as high-quality as possible. Don’t get me wrong, technical problems can definitely cause...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    So, if Google’s Panda algorithm is measuring user experience, and your site gets 50 percent of its visits from mobile, then that means 50 percent of those Panda metrics are from mobile users. In a nutshell, Google’s Panda algorithm is trying to...

  4. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    When speaking with companies that have been hit by Panda, I often explain that the algorithm update should have been named "Octopus" because Panda has many tentacles. My February post, "The Misleading Sinister Surge Before An Algorithm Hit...

  5. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    If you know how I feel about the gray area of Panda or Penguin, I always feel you should move as quickly as possible while maintaining focus in order to recover from algorithm hits. Note, this was a client with multiple issues, and was hit by both...

  6. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    After unprecedented numbers of sites recovered from Panda as a result of the last confirmed update, many people stil have questions about what sites need to do to escape the wrath of the algorithm. Sadly this also means that it's going to become...