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  1. Writing Your Way to the Top of Search and Social Results

    High-quality writing conveys expertise and trust signals," said Virginia Nussey, content and media manager at Bruce Clay, Inc. Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s...

  2. "Which Update?" Is the Wrong Question

    Let’s imagine that those sites you build links on had low-quality content. is a frightening truth, a belief that it could be either and thus, a belief that the site is lacking in the area of links, quality, and content.

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    For example, sites that trick users into clicking affiliate links, blended ads, low-quality supplemental content, etc. But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality...

  4. Native Advertising for Small Business: The Missing Link?

    Combining a quality content marketing strategy with native advertising equals a larger reach and improved engagement. After users click on an article or go to a page, content discovery widgets will put pieces of related content in front of them in...

  5. SEO Is No One-Trick Pony

    When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right manner, so that they might engage with the content (and your company) and possibly share...

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    You don’t want to find a bunch of low-quality landing pages, blank pages, thin content, heavy ad problems, technical glitches, etc. Well, now that Google traffic has returned based on recovery, it’s smart to analyze the top pages receiving that...

  7. 6 Crucial Link Building Strategies to Drive Quality Traffic

    If you do have to have affiliates linking into your webpages, make sure they are high quality sites that contain original content besides content about your product. While the quality of the sites that link to yours is of paramount importance, it...