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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How can [VENDOR NAME] show the effectiveness of your local search optimization efforts? Local Search Optimization What search engines does [VENDOR NAME] provide optimization for? Describe [VENDOR NAME]'s philosophy as it relates to local search...

  2. Matt Cutts on Links & How to Succeed With Content Marketing

    There are a number of elements, but let's talk about the concept that a good content marketing plan is using multiple channels for communication like social media channels, content on a brand's own site, guest posting on other authoritative sites...

  3. 10 SEO Truths of 2012 for Agencies & In-House Teams

    As the ways we sell and deliver SEO services continue to evolve, the hierarchy of web presence optimization is a model that may help structure sales contracts and service delivery tasks while ensuring that keyword metrics are focused on conversion...

  4. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    In the report, Mullen cites the reformatting and restructuring of the VIV digital magazine as one example of a publisher making the decision to capitalize on data optimization opportunities. It may surprise many marketers to learn that while 62...