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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Mobile-friendly sites mean more mobile-friendly search listings to choose from and Google has made it clear that understanding mobile user engagement is key in contributing to SEO success. Alternatively, rather than detect the width of the user's...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    This would have a big impact on sites with average visitor traffic and most B2B websites. Through published click-through rate data from other sources, Adams said sites will typically experience a 36.4 percent CTR when in the No.position in the...

  4. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    There are very few sites that are totally perfect in every way, and there's almost always something that can be improved upon in order to increase or maintain rankings in the Google search index. We have seen sites that will launch a new...