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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    This would have a big impact on sites with average visitor traffic and most B2B websites. Through published click-through rate data from other sources, Adams said sites will typically experience a 36.4 percent CTR when in the No.position in the...

  2. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    There are very few sites that are totally perfect in every way, and there's almost always something that can be improved upon in order to increase or maintain rankings in the Google search index. We have seen sites that will launch a new...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Visitors to their sites view customized content based on: One example is Visual Website Optimizer (starting at $49 per month), which provides a simple line of code that allows you to target consumers based on multiple variables and deliver dynamic...

  4. 26 Free Must-Have Tools for PPC Success

    Soovle serves up common searches on a multitude of sites, including YouTube, Answers.com, and Amazon, in addition to the usual search engine subjects. It's even possible to have multiple users editing them at once – something you can't do with...

  5. Facebook Aims to Restrict Gun Sales With New Rules

    While Facebook is merely one place where illegal firearms sales could be facilitated, it would not be surprising to see other sites following suit now that Facebook has taken such a strong stance.eBay has long had a policy where firearms, weapons...

  6. So Why Did All Those Movie Sites Lose Google Search Traffic?

    In a thorough analysis, Gabe identified multiple areas that he believed could be among the reasons the sites were targeted. It might unusual to see two sites that are in the same industry, yet are unrelated, both get hit at the same time, so it...