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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Mobile Capabilities How will our pages be optimized for a mobile experience? Is the locator optimized for a mobile experience? Will the pages show up in mobile search results? Will our location information be sent to GPS and car navigation sites?

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile experience may not be able to compete as well in the search results. Some brands are moving their sites to responsive, for example...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Mobile is only the tip of the iceberg. I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about Adobe Experience Manager, the reinvention of marketing, and how deep integration with...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Many sites have unique mobile URLs and Google has solutions to help ensure crawling clarity in these cases. Mobile-friendly sites mean more mobile-friendly search listings to choose from and Google has made it clear that understanding mobile user...

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...