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  1. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Social media/Web 2.0 sites Hence, for each piece on content on the editorial plan assign a destination URL – this is the page that will convert the traffic into your desired business outcome – be it a product page, a lead capture form, a...

  2. Most Corporate Social Media Efforts Will Fail

    Launching a big offline marketing campaign requires a strategy that involves marketing, sales, and other departments within an organization, and likely some outside vendors. Unlike PPC (pay per click) and SEO (search engine optimization), the...