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  1. Writing Your Way to the Top of Search and Social Results

    Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search Quality Guidelines when creating quality content guidelines for Web pages, social media posts, press releases, or...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But you might be wondering why those sites would employ such risky tactics (especially when our furry black and white friend is actively roaming the Web). Supplementary content (used by Google in its Quality Rater Guidelines) is any additional...

  3. Dealing With Onsite Duplicate Content Issues

    The Same URL for Mobile Sites: To solve the duplicate content issues in case of a mobile version of your site, going responsive or the same URL will solve the problem. Identical product descriptions for similar products, either within your site or...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? I think it would be safe to assume that if those two things were true, apps would start crowding out Web pages in mobile search results.

  5. What’s the Deal With Links From M.Biz? Should You Disavow?

    The point is that you really should not have to worry about sites that scrape the Web and link out to you without you asking for them to do so. The problem with the m.biz sites is that they link out from thousands of subdomains to almost every site...

  6. Google Dorking: Feds Warn Against Malicious Cyber Actors

    It can be used by webmasters to protect sites, but can also be used by hackers to find ways to expose vulnerabilities. The Department of Homeland Security, the FBI, and the National Counterterrorism Center have issued a warning against the perils...

  7. Google Informs Webmasters of Faulty Redirects for Mobile Users

    It’s no secret Google is pushing for sites to be more mobile-friendly. Google warns against this, and in June, it announced it would start sending messages to mobile users for English search results in the U.S.when faulty redirects were detected to...