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  1. Last-Minute SEO - Here Come the Holidays!

    What about algorithm shifts from updates such as Panda, Penguin, and PayDay? Mostly, though, people optimize their sites to Google’s algorithm first, then Bing and that is about it. For those who might not know what those little "ad" symbols...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    In fact, Google continues to dial up the importance of quality content and user engagement signals and is only ramping up the frequency of Panda Updates and refreshes. It's critical to make Panda-proofing your site a priority, by habitually...

  3. Forget Big Content – Small Content Is Critical to Search Success

    Early research on the sites to have benefitted from Panda 4.0 suggests that those brands investing in creating immersive content experiences won, and won big. We've already discussed how changing search behavior is pushing traffic further down the...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    So what are Penguin and Panda? Penguin, Panda, Penalties Many site owners think there is such a thing as a Panda or Penguin penalty. Though they feel like penalties and are often referred to as such, Penguin and Panda are algorithm changes and the...

  5. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it can sometimes be hard for to figure out why your site isn't ranking in Google as highly as you would like.