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  1. "Which Update?" Is the Wrong Question

    Now you may be thinking, if Panda is about content and more specifically, getting rid of low-quality or thin content (which it is), then how can a drop in results right after a Panda update not relate to having low-quality content or content that...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Specifically, sites employing deceptive or aggressive advertising are facing big problems Panda-wise. I’ve seen the use of heavy pagination a lot during Panda work (and I’ve seen a serious uptick in sites employing this tactic get hit during Panda...

  3. Last-Minute SEO - Here Come the Holidays!

    What about algorithm shifts from updates such as Panda, Penguin, and PayDay? Mostly, though, people optimize their sites to Google’s algorithm first, then Bing and that is about it. For those who might not know what those little "ad" symbols...

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    In fact, Google continues to dial up the importance of quality content and user engagement signals and is only ramping up the frequency of Panda Updates and refreshes. It's critical to make Panda-proofing your site a priority, by habitually...