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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Editor's note: This column originally was published on May 16, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. Many people with image-rich sites were puzzled when their traffic dropped in late...

  2. Search Engine Watch Redesign Breaks Records

    So, we moved away from the old column format (remember that? Paid search on mobile is growing at a tremendous rate and this is changing the way campaigns are delivered and how sites are built. Google calls this the Zero Moment of Truth.

  3. The Best of Outsourced: 10 Greatest Hits

    His unique perspective and strategic understanding of search marketing will no doubt take this column to new levels. I took over the Outsourced column from Chris Boggs (now writing SEM Crossfire with Frank Watson) back in September 2007.

  4. Should Your SEO Strategy Target the Head or the Long Tail?

    Today's column ran earlier on Search Engine Watch. So, when your boss asks you to develop a strategy for that one major keyword, be sure to keep this column around so you can explain why "proper SEO for the entire Web site" is a sound strategy.

  5. SearchDay | My Wife, the Editor

    AdWords Editor Version 6.5 Released Posted by Nathania Johnson Oct 9, 2008 The new AdWords Editor Version 6.5 has been released and it includes the following updates: A new Keyword Opportunities toolHorizontal scrolling in the data viewAuto-sizing...

  6. SEO Basics: Effective Iterative Keyword Research

    Keywords, which include single- and multiple-word phrases, should also be assigned to pages that are most relevant (more on this in a future column). Evaluation of social sites. Research of the client and competitor sites.

  7. Should Your SEO Strategy Target the Head or the Long Tail?

    So, when your boss asks you to develop a strategy for that one major keyword, be sure to keep this column around so that you can explain why "proper SEO for the entire Web site" is a sound strategy. Many sites that show up in the Google search...

  8. Search and the Law: Attorney Deborah Wilcox

    Grant Crowell is the CEO and creative director for Grantastic Designs, and a contributor to Search Engine Watch's Vertical Search column, focusing on video search topics. She teaches continuing legal education courses to lawyers, and writes a...