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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Through published click-through rate data from other sources, Adams said sites will typically experience a 36.4 percent CTR when in the No.position in the search results. This would have a big impact on sites with average visitor traffic and most...

  2. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    There are very few sites that are totally perfect in every way, and there's almost always something that can be improved upon in order to increase or maintain rankings in the Google search index. We have seen sites that will launch a new...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Links to review sites like Google+, Yahoo Local, Yelp, Angie's List, and others. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Many people with image-rich sites were puzzled when their traffic dropped in late-January due to a change in the way Google Images works. How to Use this Segment: Apply this segment to reports in the Audience section of Google Analytics to inspect...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    However, it's absolutely critical that you're creating high quality content, and using extremely stringent criteria when selecting your target sites. My own take is less alarmist: Google has taken major spam-fighting steps that have shifted the...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    They should be treated in a manner that is equivalent to your audiences on the major social sites. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in...

  7. Could Bing Ever Overtake Google in Search?

    So, rather than trying to understand what users mean and predicting it, Bing actually knows what user want based on actual data from social sites. Everyone speculated that there would be three major search engines left, out of AOL, Yahoo, MSN (at...