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  1. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  2. Android’s New Feature Paves Way for Apps Replacing Web

    For those reasons, it makes sense to use your mobile device’s browser to access the majority of websites, then download apps for a handful of popular sites that you use often. Do you think Google will eventually display native apps within their...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  4. Last-Minute SEO - Here Come the Holidays!

    Mostly, though, people optimize their sites to Google’s algorithm first, then Bing and that is about it. When Google comes through and hits you with an update that takes away your major search terms or even most of your site, you will be able to...

  5. Forget Big Content – Small Content Is Critical to Search Success

    Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it deems are authoritative in any one niche. Early research on the sites to have benefitted from Panda 4.0 suggests that those...

  6. A Recipe for a Tasty Semantic Search & SEO Salad

    Semantic markup can definitely help, I just don't normally recommend making a major investment in their implementation except for ecommerce sites. Stop trying to just salt your content and meta data with keywords, thinking that's all you need to...