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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    You have to create dynamic web experiences that quickly encourage customers to convert. By creating a dynamic web experience through personalized content, you can quickly move customers to conversion, which can dramatically shorten the sales cycle.

  2. Top Online Retailers Lag in Mobile Experience [Study]

    Of those sites examined, only one out of 100 employed responsive web design (Carters.com), while others with a mobile experience had a dedicated mobile site. Although the majority of sites in this report scored highly using dedicated mobile sites...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Hummingbird is to Q/A sites what Google Places was to the Yellow Pages. BT: I would say focus on making their sites device friendly (responsive design), bring more synergies with the top 3 inbound channels like SEO, Social Media and Email, and...

  4. Halloween Inspired SEO Tricks to Keep Spiders at Bay

    If your ultimate goal is to bury a domain name for all eternity, make certain that you participate in as many link farming free-for-all sites as possible. You know the type of sites I’m talking about… they’re the spooky ones and the non-paranormal...

  5. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    When BloomReach detects that the intent and behavior on a single merchant's web and mobile sites are significantly similar, the system observes and correlates the anonymous users to determine if its the same person," according to Joelle Kaufman...

  6. Rise of the New School SEO Professional

    Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. Despite the shrinking number of plain old web pages showing in SERPs, this...

  7. The Synergy & Benefits of Optimizing Content as You Write

    BrightEdge research further revealed that for sites like Travelocity, eliminating just two of the types of errors found in the Travelocity study were associated with driving 10X more traffic on those pages and a five position hike in organic...

  8. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Since relevant and powerful links increase SEO strength, it’s important to continually build links from the right sites (naturally). And for smaller sites, this process can be completed relatively quickly and without breaking the bank.