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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Visitors to their sites view customized content based on: Now we are currently on the brink of a new web transformation: dynamic website personalization. You have to create dynamic web experiences that quickly encourage customers to convert.

  2. How to Dominate the Entire First Page of Google

    Make sure you have branded accounts and pages on all of these sites. Dynamic search ad extensions Controlling the conversation around your brand is critical to upholding and improving reputation. In the long-term, monitoring social activity and...

  3. Top Online Retailers Lag in Mobile Experience [Study]

    Of those sites examined, only one out of 100 employed responsive web design (Carters.com), while others with a mobile experience had a dedicated mobile site. Although the majority of sites in this report scored highly using dedicated mobile sites...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Hummingbird is to Q/A sites what Google Places was to the Yellow Pages. BT: I would say focus on making their sites device friendly (responsive design), bring more synergies with the top 3 inbound channels like SEO, Social Media and Email, and...

  5. Halloween Inspired SEO Tricks to Keep Spiders at Bay

    If your ultimate goal is to bury a domain name for all eternity, make certain that you participate in as many link farming free-for-all sites as possible. You know the type of sites I’m talking about… they’re the spooky ones and the non-paranormal...

  6. 10 Google Analytics Custom Events That Track the Untrackable

    Some sites, however, allow users to complete goals through a lightbox or other dynamic pop-up-like code that doesn't redirect folks to a new URL. Your category should define which form is flagging errors; your action should define each form field...

  7. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    When BloomReach detects that the intent and behavior on a single merchant's web and mobile sites are significantly similar, the system observes and correlates the anonymous users to determine if its the same person," according to Joelle Kaufman...

  8. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    While social did drive .71 percent of conversions at ecommerce sites, Baer said in the report that "brand-led, direct social commerce tactics are ineffective. Search and social have long been touted as the dynamic duo in marketing, but data from...

  9. Rise of the New School SEO Professional

    Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. Opportunities from content marketing to GPS, local, and mobile optimization...