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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  2. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    In August 2012, Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property with 150.2 million unique viewers, followed by Yahoo sites with 55 million, Microsoft sites with 53.7 million, VEVO with...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    This is true for all types of websites, whether you want your visitors to make a purchase or donate so you can increase revenue, download a white paper so they can learn more about a specific topic, watch a video, spend more time engaging with the...

  4. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    So, YouTube.com, which was the key driver of video viewing on Google Sites, accounting for more than 99 percent of the videos viewed on the property, can't sit on its lead, run a few plays into the line, and just kill the clock.