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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Is there engagement with your brand on social media sites? All time estimates are averages based upon the usage of tools and for a site that is small to medium size. Check for any duplicate content Check for duplicate meta tags, duplicate content...

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Minc goes on to say, "It's no small secret that many sites use this power to profit and demand payment in exchange for removing or editing unwanted material. Unfortunately, according to defamation attorney Aaron Minc, there is a flip side to this...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Before webmasters can look at content or optimization, they must build their sites correctly and Searchmetrics provides a list of Do's and Don'ts for site architecture: Keep sites up to date The study, which is focused solely on Google results...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Look to Place Content on Sites With Clear Readership Levels. If it’s positive, then the site is worth revisiting for future content as it’s a good fit as a target audience; if poorly, then analyze why and try again/look for other external sites to...

  5. Evaluate Your Surrounding Community to Spark Fresh Ideas

    When you start to choose what brands beyond your competitors to take a peek at, you should consider looking at travel sites large and small. Do your competitors have the same mix of content you do? Are there untapped content types like chats or...

  6. Forget Big Content – Small Content Is Critical to Search Success

    Early research on the sites to have benefitted from Panda 4.0 suggests that those brands investing in creating immersive content experiences won, and won big. Regular readers of this site will be very aware of how Google is changing the game when...

  7. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Lastly, this new search feature will likely be utilized by consumers for ecommerce sites. Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR, which stands for...