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  1. Evaluate Your Surrounding Community to Spark Fresh Ideas

    When you start to choose what brands beyond your competitors to take a peek at, you should consider looking at travel sites large and small. Do your competitors have the same mix of content you do? Are there untapped content types like chats or...

  2. Forget Big Content – Small Content Is Critical to Search Success

    Early research on the sites to have benefitted from Panda 4.0 suggests that those brands investing in creating immersive content experiences won, and won big. Regular readers of this site will be very aware of how Google is changing the game when...

  3. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Lastly, this new search feature will likely be utilized by consumers for ecommerce sites. Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR, which stands for...