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  1. Using Analytical Analysis to Help Improve Conversions

    If there is one thing digital marketers want more of, it is success from their sites and marketing initiatives. Where we see the drop-off primarily happening, is there a lack of calls to action, links to related content, or confusion in...

  2. Writing Your Way to the Top of Search and Social Results

    As brands morph into news publishing-like models, it’s important to take note of what types of content work best on news sites. High-quality writing conveys expertise and trust signals," said Virginia Nussey, content and media manager at Bruce Clay...

  3. Can Groupon Break Into the Search Market?

    Next up is a plan to tie listings to reservation sites and scheduling services, ensuring that users can find and buy from local businesses without leaving the site. With Groupon's Gnome tablet, business owners can track user content, respond to...

  4. "Which Update?" Is the Wrong Question

    Let’s imagine that those sites you build links on had low-quality content. Either way, an expert in a ranking drop situation can almost be worse than a beginner at times in not knowing their own baby is ugly, especially if they have other sites...

  5. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    For example, sites that trick users into clicking affiliate links, blended ads, low-quality supplemental content, etc. But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality...

  6. Google to Fight Piracy by Modifying Search Algorithms

    The update will mean piracy sites are less likely to appear when people search for music, films, and other copyrighted content. The move is likely to be a result of criticism received from the entertainment industry, which has argued that illegal...

  7. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Banner ads (no ad networks, no remarketing, just banners on sites) Image Credit: http://blog.smartbear.com/wp-content/uploads/imports/interview.jpg I’m writing this post to share some of the lessons and mistakes I learned from owning a search...

  8. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  9. Dealing With Onsite Duplicate Content Issues

    The Same URL for Mobile Sites: To solve the duplicate content issues in case of a mobile version of your site, going responsive or the same URL will solve the problem. Syndicate Carefully: In case you syndicate your content on other sites, be careful.

  10. Native Advertising for Small Business: The Missing Link?

    After users click on an article or go to a page, content discovery widgets will put pieces of related content in front of them in an effort to provide these users will more useful information, while also drawing more traffic to its clients’ sites.