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  1. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    Again, do a thorough search on both Google and Bing, especially if you're looking for things like spam comments they might've left where those sites are now removed from the Google index. He also suggests, when trying to start over cleanly...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    This would have a big impact on sites with average visitor traffic and most B2B websites. Through published click-through rate data from other sources, Adams said sites will typically experience a 36.4 percent CTR when in the No.position in the...

  4. Combining Social & Content to Earn Visibility & Earn $$$

    Crawl their sites, evaluate their successes, learn from their failures, and use that data to help improve your content strategy. What's the right strategic framework for identifying content opportunities that can enable you to accomplish the right...