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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    For example, sites that trick users into clicking affiliate links, blended ads, low-quality supplemental content, etc. But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality...

  2. Google to Fight Piracy by Modifying Search Algorithms

    The update will mean piracy sites are less likely to appear when people search for music, films, and other copyrighted content. The move is likely to be a result of criticism received from the entertainment industry, which has argued that illegal...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Banner ads (no ad networks, no remarketing, just banners on sites) Image Credit: http://blog.smartbear.com/wp-content/uploads/imports/interview.jpg I’m writing this post to share some of the lessons and mistakes I learned from owning a search...

  4. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  5. Dealing With Onsite Duplicate Content Issues

    The Same URL for Mobile Sites: To solve the duplicate content issues in case of a mobile version of your site, going responsive or the same URL will solve the problem. Syndicate Carefully: In case you syndicate your content on other sites, be careful.

  6. Native Advertising for Small Business: The Missing Link?

    After users click on an article or go to a page, content discovery widgets will put pieces of related content in front of them in an effort to provide these users will more useful information, while also drawing more traffic to its clients’ sites.

  7. Right to Be Forgotten: Google Refreshes Stats

    Which Sites Have Been Most Impacted? Google provided a list of the sites that have had the most URLs removed as well as the number of URLs that have been taken down.www.facebook.com: 3,353 profileengine.com: 3,299 www.youtube.com: 2,395 badoo.com...

  8. SEO Is No One-Trick Pony

    And, in some cases, that "one thing" was the fact that their title tags were absolutely horrible (yes, there are still some with the title tag of "home" on their home/index page of their sites). I shared a few examples of instances where I had...

  9. Former Google Employees Launch Adult Entertainment Search Engine

    This process helps eliminate the spyware and viruses that many users accidentally download on adult sites. The search engine contains a double process of verification, which works to first find the proper content based on the search terms and then...

  10. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s an unfortunate truth for sites that have pushed the limits of spamming repeatedly for a long time. For example, sites with more than 500,000 pages indexed. You don’t want to find a bunch of low-quality landing pages, blank pages, thin...