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  1. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    While social did drive .71 percent of conversions at ecommerce sites, Baer said in the report that "brand-led, direct social commerce tactics are ineffective. When asked if brands need to rethink social advertising, Lyon says social commerce does...

  2. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    They could start with low-hanging fruit like the associations they are members of, the local chamber of commerce, and other organizations they have relationships with. Since relevant and powerful links increase SEO strength, it’s important to...

  3. Combating SEO Implementation Paralysis

    Having an internal team of more than 200 e-commerce engineers and dozens of Web designers who are eager to work with us (the search and media practice and specifically our SEO teams) in developing search-friendly sites and platforms streamlines...

  4. You Can't (NOT) Afford to Invest in SEM Analytics

    The end result is the same: a complex e-commerce transaction, with so many variables -- such as rates, availability, dynamic packaging, and ski rentals -- or rather a series of microconversions, which may start online, but close offline.

  5. Don't Hire a Butcher to do a Baker's Job - Part 2

    Typical of many e-commerce Web sites that we've worked on (not designed.SEO'd), there will be a high image to text ratio (meaning that there are a ton of images and not enough content). If you operate an e-commerce Web site, remember Section 508...

  6. SEO for Publishers: News and Sports are Slow to Adopt SEO

    We've discussed the slow acceptance of search engine optimization (SEO) by e-commerce sites that depend on feeds to distribute information about their products online. The editorial practices related to naming content, as well as the content itself...