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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s an unfortunate truth for sites that have pushed the limits of spamming repeatedly for a long time. Most business owners are way too close to their own websites to objectively review their content, user experience, ad situation, etc.

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    The court of appeals basically ruled that Yelp would be in the clear if it wanted to and that's bad news for small business. In her opinion on the matter, Judge Marsha Berzon wrote that Yelp's business model is to charge for advertising space.

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. Conversely, you might produce a document that details the most common ways that phishing sites are fooling people and...

  4. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! Mostly, though, people optimize their sites to Google’s algorithm...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Look to Place Content on Sites With Clear Readership Levels. If it’s positive, then the site is worth revisiting for future content as it’s a good fit as a target audience; if poorly, then analyze why and try again/look for other external sites to...