It's puzzling why Yahoo just doesn't continue serving Yahoo search results and ads under the AltaVista brand name, particularly since comScore includes AltaVista in their listing for Yahoo sites when reporting on explicit core search share an...
The reality is that Google looked for signatures of sites that over-prioritize revenue generation over the user experience. Many other sites make use of the same data. And we actually came up with a classifier to say, okay, IRS or Wikipedia or New...
Knowing names and sites is one thing, but by understanding their interests and the more important areas of their life you will make friends and stronger long-term bonds. To those in marketing, "sales" is a dirty word.
Link building: Find sites that rank in this phase by already Googling for keyword combinations like "iphone 5s" or "iphone 6" (potential names for future phones). Link building: Partnering with review sites is the most important link building...
The B2B buyer finds that vendor sites fail in many ways, including navigation, depth, and accessibility. B2B marketers are spending more than 25 percent of their budgets in the development, delivery and promotion of content, according to a recent...
They should be on sites that a real human would habitat, used in a way that a real human would click through and be happy about the destination. It's Frickin' Easy to Build Great Links to Great Sites You find other great and authoritative sites...
Reviews are a great indication of how the plugin performs on people's sites. How can you identify trustworthy themes and plugins? There are a few telltale signs. Here are some ways you can identify trustworthy themes and plugins so you can be rest...
No matter how awesome your content, it's much harder to get sites to link to something that's riddled with ads or aggressive in-line banner offers. But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets...
This is such a severe warning Google has a live generated feed of sites being removed for it. Website owners should take immediate action to clean their sites and fix any security vulnerabilities. Parked domains are placeholder sites with little...
Facebook Graph Search is also becoming increasingly important, since Facebook is one of the top ranked and indexed sites on the web. When it comes to your efforts as a marketer, hopefully you have a clear understanding of your audiences and who you...
And over the past couple years this is become a lot more tricky as Google began penalizing sites with poor quality backlinks. In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and...
In April 2013, Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property with 154.6 million unique viewers, followed by Facebook with 62.7 million, VEVO with 52.9 million, NDN with 45.3 million...
Some of these sites allow you to submit your content through an online form. The sites you really want exposure on, most likely will not. Once you've identified the authors and sites, and the content has been created (which I skipped over...
As search marketers our job is to ensure sites are visible and understood by search engines whilst providing valuable and relevant results to searchers. Continue to write and build content and posts on a number of influential sites that are...
Israel Hyman (Izzy) is obsessed with video and publishes one of the most useful and comprehensive teaching sites on video. Let's take a quick look at seven sites that can really help – and even have you making animated videos in hours.
Who knows maybe original image sites might be higher quality whereas a site that just repeat the same stock photos over and over again might not be nearly as high quality. A new Google Webmaster help video with Distinguished Engineer Matt Cutts...
Tablet optimized sites become more important as advertisers focus on better user experience to increase conversions rates. Adobe released their findings today on the impact of Google AdWords Enhanced campaigns on advertising click costs.
I found it really interesting; Google announced changes to their algorithm which will favor sites with best-in-class mobile infrastructure; for once I don't think you'd find an SEO that begrudges the changes they are making.
There has been a continual movement toward more aggregator sites who are monetizing their traffic via arbitrage and lead generation. Many paid search marketers often go about their business of optimizing their accounts without really caring about...
For example, we've seen a couple sites that had millions of pages that had manual web spam action taken on just a very small number of pages, or in one case, just one page. Good news for webmasters who have been struggling to identify links and...
