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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Many people with image-rich sites were puzzled when their traffic dropped in late-January due to a change in the way Google Images works. How to Use this Segment: Apply this segment to reports in the Audience section of Google Analytics to inspect...

  2. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    I don't use Chrome, I have a Gmail account only out of necessity, almost never using it, and I often sign out of Google when working on my clients' sites. Yet, while signed out, I still find myself targeted by ads for sites I visited when I was...

  3. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    The search partnership guarantees Yahoo 18 months of revenue per search for ads that appear on the wide network of Yahoo sites. The Search Alliance lives on. Yahoo and Microsoft have extended their revenue-per-search guarantee for one year, an...

  4. 22 Facebook PR Secrets Every Community Manager Should Know

    Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...