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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Approaching reputed sites to feature your content or offer you link backs will only be useful if these sites have anything to do with the keywords that are important to your business. When a user clicks on any of these sites, she is taken to the...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Is there engagement with your brand on social media sites? A few simple mini-deep dives at specific times throughout the year can dramatically benefit your campaign. SEO audits are immensely popular. Especially when an agency is newly hired by a...

  3. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    This can be challenging when you have partner sites that are also bidding on your brand terms - and you have a search results page that is a mix of both. Bidding on your brand terms can provide a lot of benefits - they tend to have a higher click...

  4. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Unfortunately, according to defamation attorney Aaron Minc, there is a flip side to this act that shields sites like Yelp from liability. Minc goes on to say, "It's no small secret that many sites use this power to profit and demand payment in...

  5. What’s the Deal With Links From M.Biz? Should You Disavow?

    Several times a week I get an email from a site owner who is asking whether they should disavow links to their site that come from m.biz and m.biz clone sites. He was asked a similar question last year when someone asked if we needed to disavow...

  6. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Keep sites up to date Before webmasters can look at content or optimization, they must build their sites correctly and Searchmetrics provides a list of Do's and Don'ts for site architecture: SEO platform and search analytics firm Searchmetrics has...