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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    No matter how awesome your content, it's much harder to get sites to link to something that's riddled with ads or aggressive in-line banner offers. But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets...

  2. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    As search marketers our job is to ensure sites are visible and understood by search engines whilst providing valuable and relevant results to searchers. Continue to write and build content and posts on a number of influential sites that are...

  3. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    There has been a continual movement toward more aggregator sites who are monetizing their traffic via arbitrage and lead generation. Many paid search marketers often go about their business of optimizing their accounts without really caring about...