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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How is that sitemap optimized and kept up to date? Does [VENDOR NAME] create an XML sitemap? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar...

  2. Nuances of Spanish Language Search Marketing

    Make sure to also set up your sitemap and Webmaster Tools correctly which will also signal Google with which page belongs to which country. Not all Spanish-speaking countries are alike. This should be obvious – after all, not all English-speaking...

  3. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    We have a 1% allowance for dirt in a Sitemap. If we see more than a 1% level of dirt, we begin losing trust in the Sitemap. During audits, I dig into the XML sitemap reporting in Google Webmaster Tools, while also crawling the sitemaps.