SEO News


  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    If you don’t have Sitelinks in place, Google will automatically generate the Dynamic Sitelinks, but there is an option to opt out. Currently, these include Sitelinks, Location Extensions, Review Extensions, Call Extensions, App Extensions, and...

  2. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    Be smart about when and where you show your ad and what sitelinks or extensions you use. While most people by now have adapted to the new workflow and reports, surprisingly many marketers and advertisers have failed to change the approach they take...

  3. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Ad group level sitelinks Ad Group Level Sitelinks: Balance Missing Out With Management Then why are marketers blasting searchers looking for "luxury hotels in [city name]" with generic sitelinks offering 2-star, 3-star, or hotels free parking?

  4. PPC Management Operations: The Ultimate Guide

    You can also review how the sitelinks are performing, and axe the links that don't get clicks. It's a good idea to check in and see what sort of sitelinks are set up. When things change on the website (for example, sales or product pages are added...