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Sitelinks

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  1. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    Be smart about when and where you show your ad and what sitelinks or extensions you use. While most people by now have adapted to the new workflow and reports, surprisingly many marketers and advertisers have failed to change the approach they take...

  2. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Ad group level sitelinks Ad Group Level Sitelinks: Balance Missing Out With Management Then why are marketers blasting searchers looking for "luxury hotels in [city name]" with generic sitelinks offering 2-star, 3-star, or hotels free parking?

  3. PPC Management Operations: The Ultimate Guide

    You can also review how the sitelinks are performing, and axe the links that don't get clicks. It's a good idea to check in and see what sort of sitelinks are set up. When things change on the website (for example, sales or product pages are added...

  4. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    You can visit the sitelinks tab to demote a certain sitelink (one of the links under your company homepage shown on a search results page like in the screenshot above). Sitelinks Google is going to automatically generate links to appear as your...

  5. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Support real-time hour updates via paid search using sitelinks. The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of...

  6. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Among their mobile ad types, Google offers click-to-download, mobile ad sitelinks, click-to-call in-app ads, and extensions for offers, calls, location, and more. Yet marketers struggle to pull together a holistic view of a consumer who may connect...