He argues that Sitelink Ad Extensions is an SMB-friendly inclusion. Its impact on mobile and local search was the focal point – following my last column, and leading up to SES New York where it will surely come up.
This post will examine the changes and updates specific to call and sitelink ad extensions. Sitelink Extension Updates In other words, sitelink organization that once took multiple campaigns can now be handled within one.
This can account for changes you’re making to the account that don’t have data points to draw from, like the addition of sitelink extensions. Along with that comes responsibility, often in forecasting goals, targets, and budgets for coming months...
Because of ad character limitations, sitelink extensions are a great way to communicate more information and target your audience with various calls to action that might be more appealing to them. Ever heard the saying “you can’t please everyone”?
Each sitelink will show the performance of that individual sitelink, and the performance of the ad when that sitelink was shown. Sitelink Level Reporting As SEW reported earlier today, Google launched a new style of campaign in AdWords, called...
Sitelink extensions were one of the most requested ad features in 2012, and now they’re available. Sitelink Extensions. I'm eager to see how the new Graph Search and Bing social integration rolls out and what means for marketers over the next few...
Current features like DKI and sitelinks (as in they choose the sitelink to present) are as dynamic as we could get for a very long time. Well, let’s face it, it can be pretty exciting and exposes new possibilities, opportunities, and growth potential.
Bing Ads has added sitelink extensions, which will allow advertisers to link searchers directly to specific pages of their website. Sitelink extensions are subject to the same editorial review as ads and are currently available in the U.S.only.
We have all noticed most of the different variations of sitelink and snippet display options Google has been testing this year. There have literally been hundreds of articles and blog posts written about Google’s Panda updates alone.
Our old friend the sitelink gets a makeover. In the future world of Google AdWords, ads will contain dynamic features and ads will create themselves. Searchers can become more interactive with ads by watching video, getting coupons, or downloading...
For example, if you have a testimonial page; rather than send your sitelink to this content housed on your core website, create a new landing page with this information. Here is a short action plan for your sitelink implementation:
Each link should have a unique landing page and there should be one ad to match each sitelink, at a “bare minimum,” according to Google. The order in which links are entered does factor into how often a sitelink will appear in an ad.
Simply enter the URL of the page with the sitelinks (not always just the homepage), and then type in the URL of the sitelink that you want to be removed. If you don’t have a Google Webmaster Tools (GWT) account, then you need to go get one now.
If your sitelink strategy is older than your latest substantial website update, then the two are probably a poor match. When it comes to paid search, it could also be said that “ongoing optimization is the enemy of an optimal account.
Within AdWords, click on the Ad Extensions tab and select the extension type (Sitelink, Location, Call, etc. One of the trendy wish list items of late has been for Google AdWords to provide conversion data for Ad Extensions such as Sitelink...
The new sitelink option gives users more options while delivering more clicks for advertisers. I know that I have always gotten improvements in CTR and conversions from sitelinks but haven't tried this new sitelink feature out.
Again, you’ll need to set up tagging in your web analytics program to be able to tell which sitelink is driving traffic to your site. Along the same lines, Google doesn’t display data for each individual sitelink.
Google’s most recent sitelink explanation/suggestions can be found at the Google Webmaster Tools Help Center. When I read the latest sitelink introduction from Danile Rocha at the Official Google Blog, I was a bit skeptical of the last sentence...
Yet another benefit of sitelinks is the use of multiple landing pages, a different one for each sitelink; thus giving searchers more options to find relevant information. Most PPC managers will agree that Google AdWords’ sitelinks can be a powerful...
Google is also using a couple of sitelinks to send searchers to the NOAA Satellite page and the Graphical Tropical Weather Outlook (though the second sitelink with an incomplete page title of “Graphical Tropical Weather …” and the snippet text of...
