SEO News


  1. Big Data: An Introduction for Search Marketers

    The distinction between these and web analytics vendors such as Google Analytics and Adobe SiteCatalyst is that the big data analytics are focused on the activity off your website while these provide insight about performance on your website.

  2. The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3”

    Yahoo Web Analytics -- A highly customizable web analytics solution rivaling the likes of Omniture Sitecatalyst (yes, it's almost that powerful, and it's free). Editor's note: As 2010 winds down, we're celebrating the Best of 2010, our top 10 most...

  3. Omniture Launches Facebook Analytics Solution

    Dubbed App Measurement for Facebook, it utilizes the reporting capabilities of the company's online analytics solution SiteCatalyst. The tool is now available for SiteCatalyst customers and is part of the Omniture Online Marketing Suite.

  4. You Can't (NOT) Afford to Invest in SEM Analytics

    Before the Summit event in Salt Lake City, I sat down with Chris Zaharias, Omniture's resident SEM guru, to talk about a recently released case study in which Intrawest Ski Resorts boasts about doubling their return on ad spend (ROAS) while...

  5. Web Analytics 101, Part 2

    SiteCatalyst starts around $1,500 to $2,000, but the data it provides can be easily justified. Omniture Sitecatalyst: If you spend a lot of money on online advertisements and are in a competitive industry, SiteCatalyst may be your solution.

  6. SearchDay | Where's The ROI?

    Already a partner of Omniture, Mercado's tools were previously integrated with Omniture SiteCatalyst through Omniture Genesis.â””Omniture is the top supplier of Web analytics to the retail industry and this acquisition extends our leadership...

  7. Omniture Launches Analytics-Driven Site Search

    The biggest effect of this is the ability to impact site search results using data from Omniture's SiteCatalyst analytics package. Web analytics provider Omniture today launched Omniture SiteSearch, a hosted site search product it picked up in its...

  8. Search Headlines & Links: March 5, 2008

    Omniture's SiteCatalyst Turns 14, ClickZ News Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: From the SEW Blog:

  9. CMS Watch says Google Analytics and Omniture are “over-hyped”

    Omniture: SiteCatalyst Earlier this week, CMS Watch said that Google Analytics and Omniture are “over-hyped. This is a distant echo of the classic complaint by the Brits during World War II that the Yanks stationed in their country were “overpaid...