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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    I believe that smart business owners with an eye on Trends will find great value with this tool, but it's important not to bank one's business on the ideas Trends gives. Yelp Trends might be a nice celebratory pat on the back for the company in a...

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Showcase how you can add value - if you explain why you think your story will be helpful or interesting for their audience, you can build a stronger case for your pitch. With the above principles, you can also build relationships with influential...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    The lackluster results produced by these UX snake oil salesmen not only hurt the specific company, but also diminish the perceived value of good UX design, in general. Users come to a site with a problem to solve and a desired outcome.

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Spotting differences in conversion rate, bounce rate, average order value, and more will allow you to make the detailed changes to your website and strategy that help you make great long-term gains. Google Analytics has always been very good at...

  5. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Thin Content: Screaming Frog also allows you to automate the process of hunting for content that is potentially thin or low value by delivering word count totals for each page on your site. So again, before removing any content from your site...

  6. Organic Search Accounts for Up to 64% of Website Traffic [STUDY]

    But is simply viewing your Google Analytics and taking the data at face value enough? That's why Groupon de-indexed their site for nearly 6 hours this month. Play Nice with Search Engines: We can complain all day long about how Google's constant...