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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How long does it take for publisher sites to update my information? How many sites does [VENDOR NAME]'s network syndicate to? Does [VENDOR NAME] fix one-off inaccuracies on publisher sites? Will our location information be sent to GPS and car...

  2. Forget Big Content – Small Content Is Critical to Search Success

    Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it deems are authoritative in any one niche. Early research on the sites to have benefitted from Panda 4.0 suggests that those...

  3. A Recipe for a Tasty Semantic Search & SEO Salad

    Semantic markup can definitely help, I just don't normally recommend making a major investment in their implementation except for ecommerce sites. The tools and tactics we employ may differ, but the goal (for our clients, at least) should be to...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Many sites have unique mobile URLs and Google has solutions to help ensure crawling clarity in these cases. Common metrics for assessing customer engagement are bounce rate and pages per visit, but ideally, the site owner will also set up more...

  5. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    As some may know, if you move your content to a new site and it is very similar (or exactly the same) as another site and Google determines these are the same sites, your old links may be forwarded to your new site.