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  1. How to Create a Social Media Friendly Landing Page

    We demonstrate every day that we can drive traffic from social media channels to brand sites, but those visitors tend to browse more than buy. They come to visit your site often, but they browse a while, read a blog post, and wander off to the next...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    For instance, most ecommerce sites that offer order shipping typically provide a simple shipping selection UI that presents the choices, and mentions the typical duration of each choice, such as: Users come to a site with a problem to solve and a...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Even if you feel you've been publishing amazing content exclusively, most sites host legacy content that can be pretty un-amazing. Poorly written content: Maybe you bought large blocks of content for $5 an article from content brokers or dollar sites.

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How long does it take for publisher sites to update my information? How many sites does [VENDOR NAME]'s network syndicate to? Does [VENDOR NAME] fix one-off inaccuracies on publisher sites? Will our location information be sent to GPS and car...

  5. Forget Big Content – Small Content Is Critical to Search Success

    Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it deems are authoritative in any one niche. Early research on the sites to have benefitted from Panda 4.0 suggests that those...