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  1. Using Analytical Analysis to Help Improve Conversions

    If there is one thing digital marketers want more of, it is success from their sites and marketing initiatives. First, where does a converter typically enter the site and how many pages do they traverse before converting?

  2. Can Groupon Break Into the Search Market?

    Next up is a plan to tie listings to reservation sites and scheduling services, ensuring that users can find and buy from local businesses without leaving the site. If enough visitors request a deal on a specific page, Groupon will work on making...

  3. "Which Update?" Is the Wrong Question

    Let’s imagine that those sites you build links on had low-quality content. The question to determine a specific one issue is misplaced, rather – a complete re-evaluation of the site and your online presence has to be evaluated.

  4. Dealing With Onsite Duplicate Content Issues

    The Same URL for Mobile Sites: To solve the duplicate content issues in case of a mobile version of your site, going responsive or the same URL will solve the problem. Identical product descriptions for similar products, either within your site or...

  5. SEO Is No One-Trick Pony

    And, in some cases, that "one thing" was the fact that their title tags were absolutely horrible (yes, there are still some with the title tag of "home" on their home/index page of their sites). These companies already had authority built into...

  6. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Kaufman says other retailers need to be able to use Web-wide data in order to compete with Amazon, because when it comes to what a shopper wants right now on that retail site, "the vast majority of sites are oblivious.

  7. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Is there engagement with your brand on social media sites? Do a monthly check on authority metrics such as Domain Authority, as a good SEO leading indicatoron the quality of work being done and trust for the site being built.

  8. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Unfortunately, according to defamation attorney Aaron Minc, there is a flip side to this act that shields sites like Yelp from liability. Minc goes on to say, "It's no small secret that many sites use this power to profit and demand payment in...

  9. The Challenge of Enterprise Link-Building in a Content Marketing World

    Conversely, you might produce a document that details the most common ways that phishing sites are fooling people and how to best protect yourself. Producing video content that complements and links to the new content (assuming that the content for...

  10. Google Dorking: Feds Warn Against Malicious Cyber Actors

    It can be used by webmasters to protect sites, but can also be used by hackers to find ways to expose vulnerabilities. Site: Searches and lists all the results for that particular site. Public Intelligence provides this query example: "sensitive...