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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Is there engagement with your brand on social media sites? Do a monthly check on authority metrics such as Domain Authority, as a good SEO leading indicatoron the quality of work being done and trust for the site being built.

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Unfortunately, according to defamation attorney Aaron Minc, there is a flip side to this act that shields sites like Yelp from liability. Minc goes on to say, "It's no small secret that many sites use this power to profit and demand payment in...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Conversely, you might produce a document that details the most common ways that phishing sites are fooling people and how to best protect yourself. Producing video content that complements and links to the new content (assuming that the content for...

  4. Google Dorking: Feds Warn Against Malicious Cyber Actors

    It can be used by webmasters to protect sites, but can also be used by hackers to find ways to expose vulnerabilities. Site: Searches and lists all the results for that particular site. Public Intelligence provides this query example: "sensitive...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    We all know mobile is growing rapidly, but there are still many sites with less than 20 percent mobile traffic. Sites hit by Panda often have serious problems from a user engagement standpoint, a credibility standpoint, and even a deception...

  6. How to Create a Social Media Friendly Landing Page

    We demonstrate every day that we can drive traffic from social media channels to brand sites, but those visitors tend to browse more than buy. They come to visit your site often, but they browse a while, read a blog post, and wander off to the next...