SEO News

Site Specific Art

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  1. SEO Is No One-Trick Pony

    Finding the keywords/themes of this content is the art/science of SEO (you want to target keywords that have search volume, are relevant, AND that you stand a fair chance of ranking for; see Competitive Analysis, later).

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Storytelling has been an art for millennia. Track the traffic from organic search all the way through to conversions and revenue on your site. The paid media that works best today is targeted at specific users who look and act in ways that make...

  3. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    My mother used to say she always knew which kindergarten art project was mine. If we're successful with this transition, we're likely to see an increase in traffic from both general research terms ("white couch") and branded-product terms ("lazy...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google Exec Reveals Secrets To Its Brilliant, Tear Jerker Ads – Business InsiderGoogle's "sappiest" employee and Creative Lab CCO Robert Wong and tear-jerker-in-chief discusses the art of storytelling and the importance of not taking "yourself so...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    Rules of A/B Testing – The Art in Marketing Science This is true for all types of websites, whether you want your visitors to make a purchase or donate so you can increase revenue, download a white paper so they can learn more about a specific...

  6. Advanced Search Operator Tactics

    By that, I mean the art of doing SEO stripped down, without tons of tools. Pro Tip: Combine Site: with inurl: or allinurl: [may not work in all search engines] to analyze specific sections of a site. How big is the blog of a competitor site...