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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the bounce rate metric and the time on-site metric of both paid search traffic and organic search traffic In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts...

  2. Do Weak Links Reveal Powerful Opportunities?

    We can see that the site has a presence across a wide range of markets. Build on your strengths – look for markets in which you already have a high presence and build on that position by creating specific offers or link-building campaigns targeted...

  3. Drive Your Clicks In-Store With Local Inventory Ads

    From here, users have a few options: navigate to the main site to buy online, change store location, or get directions to the store. Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the...

  4. SEO Is No One-Trick Pony

    From there, you might also want to do some site: searches in Google to see how much content the competitors have indexed (and what kinds of content), to gain a sense for what you may need to build. These companies already had authority built into...

  5. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Kaufman says that in separate research for various U.S.clients of BloomReach, they found that up to 50 percent of consumers who were accessing a retailer’s mobile site were in the store (based on data that showed user by the store’s IP address).

  6. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Current state audit of mobile site (to identify later if your migration was successful) So we know the goal is to consolidate/roll the mobile site into the desktop site. In my next article, we’ll discuss what you’re going to do with everything in...

  7. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    There is a significant setup time for marketing automation software, but it is worth the wealth of information it will allow you to gain about user behavior on your site. Give these tests some time to run, and gather data about your site visitors...

  8. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    The idea of enhanced snippets is not a new concept, and they often add more reasons for users to click through to a site (think rich snippet reviews). Just like Google's Knowledge Graph "cards" - the results that attempt to answer the query of a...

  9. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Do a monthly check on authority metrics such as Domain Authority, as a good SEO leading indicatoron the quality of work being done and trust for the site being built. If you use a tool like Searchmetrics, review how your site's SEO visibility has...

  10. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you have a fast turnover, dynamic search ads are great at covering all of the inventory on your site. However, it is easy for these campaigns to become out of date with what is on site, and can be time-consuming to build if the product is not...

  11. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    One of the important parts of this act allows for Reddit to cease activity around TheFappening, for instance, because users and site admins believe the content is lewd. Extortion specifically refers to the practice of obtaining something through...