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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Do a monthly check on authority metrics such as Domain Authority, as a good SEO leading indicatoron the quality of work being done and trust for the site being built. If you use a tool like Searchmetrics, review how your site's SEO visibility has...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you have a fast turnover, dynamic search ads are great at covering all of the inventory on your site. However, it is easy for these campaigns to become out of date with what is on site, and can be time-consuming to build if the product is not...

  3. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    One of the important parts of this act allows for Reddit to cease activity around TheFappening, for instance, because users and site admins believe the content is lewd. Extortion specifically refers to the practice of obtaining something through...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    In other words, if you are McAfee Internet Security, you most likely are not going to produce a document about the top 10 most effective ways to set up a phishing site, even though it would get a ton of links.

  5. How Google Pigeon Impacted Local Queries, and What You Can Do

    Early reports showed consistent feedback that specific queries and sectors had been impacted, like real estate, and that directories were now being favored in the results above local businesses (possibly due to the authority of a directory site...

  6. Google Dorking: Feds Warn Against Malicious Cyber Actors

    Site: Searches and lists all the results for that particular site. Public Intelligence provides this query example: "sensitive but unclassified" filetype:pdf site:publicintelligence.net. Use robots.txt to prevent search engines from indexing your...

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Bonus: Once you test your site across various devices, you can check the Devices report in Google Analytics to view engagement metrics tied to specific devices. That’s where I analyze the site over time from a number of viewpoints.

  8. How FREE Website Call Conversion Tracking From Google Will Benefit You

    When a visitor comes to your website from a search ad, the visitor will see a unique number, not just the main number that you have on the site. Session-Based, where every visitor coming to the site receives a unique phone number based on the...

  9. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The organization thought it would be useful to give site visitors some visual distinction as to what requires registration. Once this was done, they were able to determine frequency of exposure and conversion rates of each specific tactic.