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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    Because of how this is implemented (and the cost of the list of bots), you won't know which bots are actually hitting your site, nor will you be able to filter specific bots. On their official Google+ page, the Google Analytics team has announced a...

  2. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Start with Majestic's site explorer and enter the root domain to maximize the number of results. Analyzing the site, particularly using 'topical trust flow' can uncover promising media opportunities. The table shows the source link (the 'news...

  3. How to Optimize Your Content Strategy With Social Listening

    Strengthening your product descriptions and providing insights on how specific gear matches up with body weight/size could help sway those users to making the purchase through your site. From there you can review the content they share, what...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    Although on your site, the user does not complete the conversion action With the repeated exposure to ads for your site, the user is more likely to convert Basic: Remarket to people who've left your site without converting at all.

  5. Top 10 Skills That Separate Real UX Designers from Wannabes

    Users come to a site with a problem to solve and a desired outcome. For instance, cascading drop-down menus are a common site navigation method, but plenty of usability research proves that users typically perform quite poorly with them.

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Average Time on Page: Are users spending a very short time on some specific pages on your site compared to others? So if you're taking inventory, low word count is a key indicator to note for locating potential trouble spots across your site.

  7. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    E-A-T" as its abbreviated, is a subsection of in version 5.0 of the guidebook, and discusses the importance of expertise to evaluate the authoritativeness and trustworthiness of a site. However, specific medical information and advice (rather than...

  8. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    They don't make their consumers or site visitors go elsewhere to do research – it's all right there. You go to the site to read about finance, but the site is friendly and doesn't make you feel like you're about to get lost in numbers and jargon.