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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    SEO/Site Architecture Can I create location-specific posts for my social networks? Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a smarter decision when picking a company to team up...

  2. Forget Big Content – Small Content Is Critical to Search Success

    Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it deems are authoritative in any one niche. Creating a site that is brimming with relevant content is critically important.

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Each site that experienced a serious drop was in a different niche, so this wasn't a specific category that was targeted (like I have seen in the past). If a user searches for something specific, they should get specific answers in return (and not...

  4. A Recipe for a Tasty Semantic Search & SEO Salad

    The tools and tactics we employ may differ, but the goal (for our clients, at least) should be to optimize the overall performance of the site. Once you feel you've got the site ready for both search engines and users, there's plenty of time to put...

  5. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    For the advertiser, that means a better click-through rate (CTR), more site traffic (often at a lower cost per click), and presumably more sales. He ended up abandoning the dealer site, and his search session, and ultimately purchased a $63,000...