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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Kaufman says that in separate research for various U.S.clients of BloomReach, they found that up to 50 percent of consumers who were accessing a retailer’s mobile site were in the store (based on data that showed user by the store’s IP address).

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Current state audit of mobile site (to identify later if your migration was successful) So we know the goal is to consolidate/roll the mobile site into the desktop site. In my next article, we’ll discuss what you’re going to do with everything in...

  3. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    There is a significant setup time for marketing automation software, but it is worth the wealth of information it will allow you to gain about user behavior on your site. Give these tests some time to run, and gather data about your site visitors...

  4. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    The idea of enhanced snippets is not a new concept, and they often add more reasons for users to click through to a site (think rich snippet reviews). Just like Google's Knowledge Graph "cards" - the results that attempt to answer the query of a...

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Do a monthly check on authority metrics such as Domain Authority, as a good SEO leading indicatoron the quality of work being done and trust for the site being built. If you use a tool like Searchmetrics, review how your site's SEO visibility has...

  6. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you have a fast turnover, dynamic search ads are great at covering all of the inventory on your site. However, it is easy for these campaigns to become out of date with what is on site, and can be time-consuming to build if the product is not...

  7. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    One of the important parts of this act allows for Reddit to cease activity around TheFappening, for instance, because users and site admins believe the content is lewd. Extortion specifically refers to the practice of obtaining something through...

  8. The Challenge of Enterprise Link-Building in a Content Marketing World

    In other words, if you are McAfee Internet Security, you most likely are not going to produce a document about the top 10 most effective ways to set up a phishing site, even though it would get a ton of links.

  9. How Google Pigeon Impacted Local Queries, and What You Can Do

    Early reports showed consistent feedback that specific queries and sectors had been impacted, like real estate, and that directories were now being favored in the results above local businesses (possibly due to the authority of a directory site...

  10. Google Dorking: Feds Warn Against Malicious Cyber Actors

    Site: Searches and lists all the results for that particular site. Public Intelligence provides this query example: "sensitive but unclassified" filetype:pdf site:publicintelligence.net. Use robots.txt to prevent search engines from indexing your...