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  1. Google Supports New Schema for Multiple Business Phone Numbers

    At the very minimum, most site should use authorship markup. Site owners concerned with local SEO should really be taking a look at it. Googlebot is better learning how to understand business location information like specific phone numbers for...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    Whenever you can make your site or your persona be an authority in your particular market area, not only can you benefit in the search rankings, but you can also benefit simply from other members within your market area perceiving you as an...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    My favorite feature is being able to analyze where the visitors go when they leave the site. You can also see the type of audience visiting the site and similar sites that you can analyze. This post will cover some specific examples from a tool...

  4. So... You Think SEO Has Changed?

    Identify the state of your site's performance. I don't advocate obsessing over toolbar PageRank, but understanding how PageRank works and how that affects your site's internal link structure will help you rank in any search engine, not just Google.