Gone are the days when a web developer builds a site, the SEO consultant optimizes the site, a conversion expert looks at the site, and then the business owners review the site. It is important to also blend your SEO strategy and web design with...
This segment filters out greater than 80 percent of the traffic to your site and allows you to review long tail service providers with ease. How to Use this Segment: Apply this segment to your SEO reports to look at keywords, landing pages, and...
Grab a list of the linked-to pages on your site and compare the list of deep page links to the list of links to the home page. Majestic SEO For example, one of the last profiles I looked at was a U.S.site that shipped its product only to U.S...
Yelp has remained a leading review site for local businesses for quite some time. Although the restaurant industry is no doubt the most present on the site, other businesses are beginning to take advantage.
Get good at being natural and holistically approaching your site, your users and the SEO experience and maybe someday you will be sitting around a bunch of SEOs, drinking a cocktail saying, "Ah remember the "Good Ol' Days!
There's been a lot of talk about quality content in the SEO world for the past couple of years. Do you see those pages from the old site eight years ago that never got redirected and are long forgotten in a dark corner on the server?
Prepare Influencer Outreach: Use a great tool like Followerwonk to pre-determine who you want to review your site upon launch. We chose WordPress for its ease of use and customization, and impressive library of open source content management...
Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization. Please note that none of these search optimization resources...
Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. SEO professionals are watching with a gleam in their eye as users move into...
User experience, site usability, and onsite engagement have become more important for major search engines in their assessment of a site's "rankability", so SEO practitioners need to ensure SEO landing pages have CRED as a key to SEO success.
I wanted you to help with SEO for the site. So, I shot over to Majestic SEO and Open Site Explorer to analyze his link profile. Negative SEO? I wasn't convinced this was negative SEO. Then I asked if he launched any link building efforts for his site.
Having a healthy mix of both structured and unstructured citations is really important for both SEO and conversions. On-site factors Off-site factors Once you've analyzed and prioritized your keyword list, assigned them to the best pages (landing...
Start with a list of potential product offerings to be offered on the site. Ecommerce organizations are already on top of this – with knowledge passing sales predictions (influenced by the runway) from fashion buyers to merchant and marketing teams...
Main product or services page to contact sales page: If the main purpose of the site is to promote the organization’s main product, did the visitor review the product page, then the pricing page then the contact sales page?
You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time and knowing how potential technical issues can affect your website from a crawling, indexing and user experience perspective.
A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page used to always be valuable, today it's more the relevance of the site's theme in regards to yours, relevance is the new PR.
Hopefully the above process indicates to you that competitive content gap analysis is more than a one-off review of a competitor site for ideas on content generation. We've come to a crossroads in the world of SEO over the past year or so.
The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how searchers look for you, is one of the hottest topics in the evolving mobile and multi-device world.
After eight amazing years, it is finally time to review everything that has been uploaded to our site and begin the process of selecting a winner. You just might have 41 active visitors on your site from the International Space Station – Control Room:
Most practitioners and managers of search engine optimization (SEO) functions have come to understand that the one constant in this marketing environment is change. Ranging from the changes made by the search engines in the way that they index...
