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  1. Using Analytical Analysis to Help Improve Conversions

    Why are you providing links in the end conversion process to usher them away from the site? Where we see the drop-off primarily happening, is there a lack of calls to action, links to related content, or confusion in navigational linking?

  2. Dealing With Onsite Duplicate Content Issues

    Make sure each site to which your content is syndicated links back to your site. Duplicate content within the same site makes it difficult for a search engine to decide which page to rank. Identical product descriptions for similar products, either...

  3. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    By investing in content, you set your site up for success by writing stronger, emotion-backed calls to action; by removing conversion roadblocks like excess links or images that distract; by naming buttons, tabs and fields appropriately; by...