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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    We tend to see more links to reputable government websites. Well it turns out you can say take PageRank for example, if you want to do a topical version of PageRank, you could look at the links to a page and say, 'OK suppose it's Matt Cutts, how...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If you're doing SEO, you want to know who is ranking for your important keywords, how many links do they have, and from where. This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying...

  3. Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO?

    So my advice is you might have to go through difficult process of reconsideration request, disavowing links, or whatever it is you need to do, getting links off the web, to clean things up. And once again, he stressed the importance of high quality...