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  1. Are Scholarship Links Considered Unnatural by Google?

    We all know that when it comes to improving a site’s Google rankings, getting links is important. If your site is not able to attract links on its own, or if the only links you have are self-made links, then getting links from scholarship programs...

  2. Your Job Is to Make Google Look Good

    Links are given by publishers for a reason, and it's generally intended to benefit the publishers themselves — via the seemingly indirect means of being of benefit to the visitors to the pages of their site.

  3. Using Analytical Analysis to Help Improve Conversions

    Why are you providing links in the end conversion process to usher them away from the site? For example, you may have seen an organic sales slide in the last few months and never realized that paid search is a channel that serves as a first touch...

  4. "Which Update?" Is the Wrong Question

    Now imagine what happens to the value of the links to your site when they get hit with the Panda update. is a frightening truth, a belief that it could be either and thus, a belief that the site is lacking in the area of links, quality, and content.