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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    There are plenty of designers, and even content people, who may disagree, but I believe it's a content person's job to guide the user experience process. Even if this role falls mostly inside your design department, as a content person it's our job...

  2. Driving Consumer Insights With Mobile Analytics

    That said, many of them also seem to do a great job of letting people look at vanity metrics, which often include: Cohort analysis (which isn't that easy in Google Analytics) is like a survey you get from college, where it says "you were the class...