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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Where is your competition doing a stellar job? In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the...

  2. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    There are plenty of designers, and even content people, who may disagree, but I believe it's a content person's job to guide the user experience process. Even if this role falls mostly inside your design department, as a content person it's our job...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While Google's exact algorithms may be a little too fuzzy to dissect, they make the job of helping out SEO practitioners a tad easier by offering very distinct guidelines of what NOT to do. Include fresh data, opinions or views on the acquired...

  4. What’s the Deal With Links From M.Biz? Should You Disavow?

    However, I personally still do disavow these links simply because I don’t completely trust the Penguin algorithm to do its job in this respect. Take a look at this: A site search for mentions of searchenginewatch.com on m.biz shows more than 10,000...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Then it’s your job to dig in and fix those problems. Then choose Organic Traffic from the System list of segments, which will filter your reporting by organic search traffic hitting your site. That’s where I analyze the site over time from a number...