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  1. What is SEM? Depends on Who You Ask

    SEM encompasses all of the various ways site owners can use search engines to attract more traffic to their websites. While SEM definitions are accompanied by editorial that appear to promote SEM as a combination of paid and organic, a search...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Sixty-nine percent of the keyword traffic was hidden due to secure search, but Adams said gShift was able to identify 96 percent of the site's traffic. In fact, Adams shared 10 reason why Google Webmaster Tools isn't a foolproof Plan B for secure...

  3. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    Google is going to try to determine more between the site simply being popular and the site being a topic authority. So as Google can separate between popularity and authority, how does it then decide based on those factors which search results to...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can also see the type of audience visiting the site and similar sites that you can analyze. My favorite feature is being able to analyze where the visitors go when they leave the site. This information is primarily on paid advertising, but on...