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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How are the locations pages optimized for search engine performance? SEO/Site Architecture Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. Creating a site that is brimming with relevant content is...

  3. A Recipe for a Tasty Semantic Search & SEO Salad

    It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO) and semantic search play together. Possibilities range from simply achieving high search engine ranking for specific search terms to anything...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). The key takeaway for search marketers is that single phrases are rarely typed...

  5. How to Use Google Analytics Site Search Reports

    The Site Search report is found under Behavior and is focused on recording how people interact with the search functionality on your website. Setting Up Site Search Reports To set this report up, navigate to the Admin, then the View Settings for...