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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    You use Yelp Trends like any other search engine, except you can compare multiple search terms in the context of one city. When Google unveiled its Trends search engine, SEOs quickly embraced it as a tool to figure out what was happening within a...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    A user submits a search query to a search engine Although on your site, the user does not complete the conversion action You have a clear conversion action on your site and you are tracking it using a Floodlight (or multiple Floodlights) in DS.

  3. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Search Engine Watch has covered previous updates to the handbook, and you can check those out here: E-A-T" as its abbreviated, is a subsection of in version 5.0 of the guidebook, and discusses the importance of expertise to evaluate the...

  4. SEO Website Audits: Everything You Need to Know Part II

    Never take a penalty situation to someone without a significant understanding of the search engine responsible and previous recovery success. In a follow-up to an earlier column on what a site audit is in general, today I am going to spend a bit...

  5. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How are the locations pages optimized for search engine performance? SEO/Site Architecture Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for...