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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    The time-on-site and bounce rate for our campaigns were comparable to the website average. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. For this particular situation, there were no new...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Facebook is also adding tools to catch spammy links that are being shared through the site. Many search marketers consider Facebook to be a crucial part of any online marketing campaign. But as Facebook continues to make changes and evolve, they...

  3. Google Supports New Schema for Multiple Business Phone Numbers

    At the very minimum, most site should use authorship markup. Site owners concerned with local SEO should really be taking a look at it. If you haven't been using any rich markup schema on your website, you're missing out on some opportunities for...