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  1. "Which Update?" Is the Wrong Question

    You may start at the most likely culprit based on which algorithms you believe may be affecting your traffic but it’s important to address the full scope of the site. The question to determine a specific one issue is misplaced, rather – a complete...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise. That means that Google is getting even more engagement data during the surge, even when the site has serious problems.

  3. Search Engine Marketing Checklist for Hotel Marketers

    Review the bounce rate metric and the time on-site metric of both paid search traffic and organic search traffic Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web...

  4. Dealing With Onsite Duplicate Content Issues

    Duplicate content within the same site makes it difficult for a search engine to decide which page to rank. The Same URL for Mobile Sites: To solve the duplicate content issues in case of a mobile version of your site, going responsive or the same...

  5. Native Advertising for Small Business: The Missing Link?

    This in turn increases a site’s domain authority, which then makes the entire search marketing campaign all the more successful. Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a...