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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    A quick sniff test to determine if your campaign is delivering the right traffic is to look at your site's bounce rate for organic search traffic. If you have failed to select the right keywords, then you're either not delivering enough traffic to...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you have a fast turnover, dynamic search ads are great at covering all of the inventory on your site. Any search term that matches to your site will show this user a relevant ad. It’s also likely to drive lots of insight into which products on...

  3. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    One of the important parts of this act allows for Reddit to cease activity around TheFappening, for instance, because users and site admins believe the content is lewd. Yelp is consulted almost exclusively in relation to a pending purchase, usually...

  4. What’s the Deal With Links From M.Biz? Should You Disavow?

    Take a look at this: A site search for mentions of searchenginewatch.com on m.biz shows more than 10,000 results! And here’s an example of one of Search Engine Watch’s listings on an m.biz site: The site appears to be simply a search engine.

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    In other words, if you are McAfee Internet Security, you most likely are not going to produce a document about the top 10 most effective ways to set up a phishing site, even though it would get a ton of links.