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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Facebook is also adding tools to catch spammy links that are being shared through the site. Many search marketers consider Facebook to be a crucial part of any online marketing campaign. But as Facebook continues to make changes and evolve, they...

  2. Google Supports New Schema for Multiple Business Phone Numbers

    At the very minimum, most site should use authorship markup. Site owners concerned with local SEO should really be taking a look at it. If you haven't been using any rich markup schema on your website, you're missing out on some opportunities for...

  3. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    Whenever you can make your site or your persona be an authority in your particular market area, not only can you benefit in the search rankings, but you can also benefit simply from other members within your market area perceiving you as an...