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  1. The Rise of the User Experience Marketer

    This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of user experience in search marketing. UserTesting allows you ask real users questions while they use your...

  2. Are Scholarship Links Considered Unnatural by Google?

    We all know that when it comes to improving a site’s Google rankings, getting links is important. Until recent years, it seemed that almost any kind of link could help your site. Sites that have overdone it with unnatural links can be manually...

  3. Your Job Is to Make Google Look Good

    The bottom line is that the search engines want to know that your site does a better job of satisfying users than the other sites out there. Other Person: "But that means I need to make a good site which is worth linking to!

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  4. 4 Pitfalls to Avoid Heading Into the Holidays

    The site goes down, the Wi-Fi at your Grandmother’s house goes down, or any other number of crazy things will happen. If you are planning for really big spikes, I’d encourage you to contact your search representative ahead of time to let them know...