Unlike the middle school student, digital managers have an opportunity to use the Scientific Method to make smart decisions about what makes the site or marketing programs better. So, what exactly are the principles of the Scientific Method and how...
Before visitor intelligence and scoring, there wasn’t really a standard method of measuring the current state of a visitor and lead. Visitor intelligence allows you to proactively collect visitor information from the search data you are capturing...
Every day, we must get creative in determining how to best target keywords by determining which method of content generation gives us the best chance at gaining a presence in the search engines and – most importantly – engaging our audience.
Rather, the author seeks to introduce critical thought as an overarching approach to the scientific method required for successful SEO practice. In addition, the author could have taken more of a heavy hand in evaluating what we can actually learn...
A better method is to assemble your own focus group for the demographics that are being targeted. Another testing method is to run sample campaigns in StumbleUpon to measure people's responses to the content.
Small business owners all the way up to Fortune 500 companies can benefit from applying the scientific method to their Web site conversions. The scientific method can apply to any type of experiment, be it chemistry or Web site marketing.
The scientific method can apply to any type of experiment, be it chemistry or Web site marketing. In today's small business SEM column, "Increase Web Site Conversions with the Scientific Method," Carrie Hill outlines the process involved, and shows...
The old way was garnered from the scientific method of giving weight to articles referenced by other academic articles. But the news of the week has been Microsoft's research into BrowseRank -- analysis that includes time spent at a site or page...
Today, we'll look at an alternative method that's a little more scientific and should give you even more control over where your ads appear. I also suggested a method for building keyword lists that relied on intuition more than anything else.
Tactics that can go awry with assistive technology have at their root a search engine optimization method that creates inherent problems: keyword stuffing. Lists of keyword-stuffed anchor text links, "invisible" links, and hidden links to doorway...
He developed this method to quantify the degree of relatedness between different terms. We see a directed edge when web site A links to web site B. For example, Teoma ranks a site not on popularity alone, but rather on the number of same-subject...
The makers of the Movable Type blogging tool are working up a method to allow comments but prevent spamming designed to influence search engines.permalink) I'll also jump back into site updates, with my priority to bring some of the tables and...
It wouldn't change any of the conclusions, though it might have changed the magnitude," he said of the drop, assuming the same size method had been used in both studies. Lawrence said the percentages for HotBot and Lycos might be slightly higher...
It wouldn't change any of the conclusions, though it might have changed the magnitude," he said of the drop, assuming the same size method had been used in both studies. That's in part a function of how search engines work -- spiders are more...
The search engines need to be checking for CONTENT relevancy, not method of delivery. The article was written about the appropriateness of "bridge" page technology in elevating a web site’s listing position in the various search engines.
Infoseek will now be featured throughout CNN's various web sites as the preferred method of searching the Internet. Site Changes ============ Subscribers to the site receive "The Search Engine Update" twice per month, along with an offline version...
Infoseek will now be featured throughout CNN's various web sites as the preferred method of searching the Internet. It is paying Netscape $5 million to do so, plus Netscape will get a share of ad revenue generated by the site.
