The first stop in assessing an overall site indexation audit is completing a scrape of your site’s URLs. Looking at your entire index through the lens of a website indexation audit will allow you to gain an understanding of what Google sees and...
We wrote a detailed post about how to perform a content audit and establish an inventory (you can download our template here). If any of your URLs are going to change with your new site launch you must have a proper 301 redirect strategy in place...
Audit and remove bad links. Repair" the broken links by using a 301 redirect Their studies concluded that if: “under 50 percent of your anchor text for incoming links were “money keywords” it’s all but guaranteed you weren’t affected by (the...
Check out the international SEO tab in Annie Cushing’s audit checklist, where Aleyda Solis and Gianluca Fiorelli offer more indispensable information, or Fernando Macia’s deck on International Search Engine Optimization (hat tip to Aleyda for...
This happens to be a sensitive topic for me, at the moment, as my company has recently completed an SEO audit of a large, e-commerce website that was built on IBM Websphere Commerce. To save yourself some headaches, make sure you 301 redirect every...
If you have an SEO firm, web consultant, or in-house staff member, it might be wise to conduct an audit of their work to ensure they are following best SEO practices. Often times, a redesign can totally annihilate rankings, particularly if there...
Once you’ve finished your on-page SEO audit, the next step is to conduct a technical site audit. A technical SEO audit can be exhausting depending on the complexity of your site. Google’s recent focus on faster loading sites again makes it critical...
The First 7 Items On Your SEO Audit To-Do List How to Identify & Fix 5 Common Redirect Issues Exactly 6 months ago, we re-designed and re-branded Search Engine Watch to the site you see today. Easier to search for within the site.
If they're not already on the ball with site speed, a number of free tools will audit a site's performance and make recommendations for improvement, such as the Google's Page Speed suite. Implementing it involves just a simple 301 redirect rule and...
This quick check isn't meant to substitute for a complete and thorough site audit. However, it's good to do this at the beginning of an audit because it will find a good portion of a site's major problems.
If people can't afford full-blown SEO services, then -- at a minimum -- they should have an SEO Audit, including a site structure analysis. We have a 404 page/URL showing in Google, which is then 302 (temporary redirect -- no good for SEO...
Conducting a Redirect Audit on Your Web Site - Part 2» AU NATURAL: Organic search engine optimization strategy and tacticsKnowing which pages on your site are returning errors, and which ones are being redirected can help you pinpoint issues to...
Last week I talked about why conducting a redirect audit on your Web site is important for SEO purposes. In the case of this redirect audit on this particular Web site, I was able to find a file that was linked to on every page of the Web site that...
In today's Organic Search Engine Optimization column, "Conducting a Redirect Audit on Your Web Site - Part 2," Mark Jackson shows how performing a redirect audit can help you get to the bottom of those problems.
A redirect audit looks at the server redirects that are happening on your site, and which sites are sending visitors to links on your site that are being redirected. During a redirect audit, you might find that several Web sites are linking to your...
A redirect audit looks at the server redirects that are happening on your site, and which sites are sending visitors to links on your site that are being redirected. In today's Organic Search Engine Optimization column, "Conducting a Redirect Audit...
