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Site Promotion

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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    For example, if it’s running out of a size, or a promotion needs to change, how will this information be managed? The site goes down, the Wi-Fi at your Grandmother’s house goes down, or any other number of crazy things will happen.

  2. SEO Is No One-Trick Pony

    It’s "promotion. Creating the content is one thing…promotion of that content, is another. This is where PR and social media promotion come in. From there, you might also want to do some site: searches in Google to see how much content the...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    The extra lead time allows for additional promotion through social media channels and is useful in creating perceived value. In other words, if you are McAfee Internet Security, you most likely are not going to produce a document about the top 10...

  4. A Recipe for a Tasty Semantic Search & SEO Salad

    Once you feel you've got the site ready for both search engines and users, there's plenty of time to put on your promotion hat and start bringing in traffic. The tools and tactics we employ may differ, but the goal (for our clients, at least...