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  1. Forget Big Content – Small Content Is Critical to Search Success

    What is a "flat plan"? One of the best ways to start the process of pulling together your regular strategy is to reverse engineer the "flat plan" of your favorite magazine! In simple terms, it is the document used to schematically plan out the...

  2. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    Devise a strategy that adds value and then ensure you have a diverse array of tactics in your strategic plan, so no one tactic can ever becomes overly relied upon. Look at other ways to grow, such as influential sites that can send relevant traffic...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    In fact, Adams shared 10 reason why Google Webmaster Tools isn't a foolproof Plan B for secure search: Sixty-nine percent of the keyword traffic was hidden due to secure search, but Adams said gShift was able to identify 96 percent of the site's...